And, it was exactly this unusual shape that he tried to translate to the Nike Air Max 90. The building is characterized by its unconventional architecture. Incidentally, Tinker Hatfield got his inspiration from the Centre Pompidou in Paris. What was first thought of as crazy and too out there later became one of the most successful shoe models in sneaker history. Hatfield came to propose caused a lot of discussion: a cushioning unit with a window in the sole. His first big project was the Nike Air Max, on which he helped the company as a fashion designer. Hatfield, of course, didn't need to be asked twice, and so he naturally took on the task he was given. And, from that moment on, everything started to roll. One day, a Nike employee asked him if he would like to use his artistic skills to design a shoe. His passion was completely focused on designing potential buildings and nobody could have guessed at that time what kind of influence this person would have on the brand a while later. His job was in fact simply to design offices and shops for the company. Tinker Hatfield first came to Nike in 1981 and initially had absolutely nothing to do with the well-known shoes. If you know a bit about the success story of the Nike brand, you know that a very special person had a lot of influence on the development and popularity of some of its models. A mix of leather and synthetic material provides the distinctive quality of this model. In addition, the rubberized outsole makes the Nike Air Max 90 even more durable and adds to the grip of the shoe. The special grooves always ensure a good grip and constant control while running. Of course, traction is also very important for this model. But, the additional padded tongue also contributes positively to the comfort and wearability of the sneakers. Obviously, the Air Sole is the main component of the shoes and offers the lightweight running experience. With the Nike Air Max 90, the manufacturer scores with several positive attributes of the model. It comes with an even bigger cushion and really gives you the feeling that you are running on a cloud. The Nike Air Max 90 is supposed to offer the smoothest feeling. This resulted in the visible Air Sole, which is still, ultimately, the recognizable feature of the Air Max series today. Many top athletes were already enthusiastic about the special running experience, but Nike wanted to fully visualize that feeling. An important part of the recipe for success is the visualization of the Air cushions. However, it was the Air Max models that truly established this unique technology all over the world and thus gained a lot of popularity. If you would like to be rather precise with facts, the so-called Air Sole was already built into the Nike Tailwind. So, you can assume that every sneakerhead will have a really pleasant running experience. This technology has its origins traced to the highly technical NASA. The core of the Air Sole remains the urethane rubber, which provides an additional cushioning effect. In detail, however, the cushioning cushion is not exactly filled with normal air, but instead with a special gas. By incorporating the Air Sole, Nike wanted to make sure that you could enjoy every step you take with a truly unique and comfortable wearing experience. Nike introduced the new Air cushion technology in 1979 and revolutionized the entire footwear market. Nike Air Max 90 - Like Running on a Cloud?
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